I tend to like hard data, not soft data; engaged and measurable consumer activity, not passive activity; improved results at retail and e-commerce, not ‘oh well’ acceptance that ‘flat is the new up’—a currently popular belief amongst old-line media defenders.

To that point, I recently read an article in the Grey Lady that got my media—think dinosaur-collusionary—hackles raised. It seems that this good ol’ fashioned newspaper collaborated with good ol’ fashioned TV to announce…GREAT NEWS!!! The ‘passive activity’ of viewing TV commercials is alive and kicking.

Read the rest of my blog here.

This entry was posted on Thursday, November 19th, 2009 at 7:34 pm and is filed under Blue Ribbon Digital News, Blue Ribbon Digital Press Releases, Click2MortarTM Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.