So, those of you who know me personally and professionally are well aware of the axe that I grind, everyday, in every way. In fact, I’m busy now editing the inscription that will by my epitaph:

‘Here lies Matthew Greene. He died wondering why the marketers ?and their agencies that never spent more than 30% of available ?ad dollars through digital channels didn’t know they were doomed.’

Sound a little drastic you say? Go ahead and read my whole post on Marketing Malfeasance (at MediaBizBlog.com) and be sure to leave your comments for or against. It’s all a dialogue.

This entry was posted on Thursday, October 29th, 2009 at 8:25 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.