For anyone who thinks that in-store purchases are taking a back seat to online purchases, BIGresearch and the National Retail Federation (NRF) are here to set you straight.

Based on recently released data from the above two research companies:

• 75% of US consumers with children ages 6 to 17 plan to
  shop at stores for back-to-school items.
• While the economy has caused many consumers to cut back on spending, there has been a nearly 3% increase in the number of people who will research online looking for deals and make their purchased in-store.

Read the stunning findings here http://www.emarketer.com/Article.aspx?R=1007205 and
ask us how Click2Mortar™ can help you find your best prospects online, and drive them to your retail stores, or your retail partner stores.

This entry was posted on Friday, July 31st, 2009 at 10:11 pm and is filed under Do you get it?, Industry news. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.