A mind-blowing piece of news took place at today’s Conversational Marketing Summit this morning.  John Battelle, in conversation with Deborah Conrad, VP & GM , Intel Marketing Group - stated that of the approx. $130MM Intel devoted to their fantastic new Rock Star campaign, 40% of that budget went to digital paid media!

This is a seminal moment in the history of advertising in general, and digital advertising, specifically! The fact that a major advertiser deliberated, then decided that a HUGE slice of their total ad budget should go digital is a (sorry for the cliche) game-changer.

We’ve been saying for a long time that ALL advertisers should be dedicating a minimum of 30% of total ad dollars to digital channels, and here Intel goes, blowing the barn doors off of our challenge.

Many kudos to Intel, Deborah and the gang at Intel!

You made us proud!

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