We’ve been saying for years that marketers MUST get a grip on how they allocate their advertising investments, and Yahoo! SVP of Sales agrees in this interesting article from AdWeek. Here’s a quote we just love!

As the world’s biggest online publisher, I’ve got some important advice for today’s marketers: You must devote more of your marketing dollars online, or else you run the risk of marketing to consumers that are not as engaged, or worse, are just not there. http://tinyurl.com/coyn7o

We’ve just engineered a tremendously exciting test between Yahoo! (exclusively) and one of our clients where the focus is to measure and calibrate how online advertising lifts retail sales, using our Click2MortarTM system. Everybody is looking forward to seeing the results…so stay tuned!

This entry was posted on Tuesday, April 28th, 2009 at 2:37 pm and is filed under Blogroll, Blue Ribbon Digital News, Blue Ribbon Digital Press Releases, Click2MortarTM Media, Do you get it?, From One President to a Future President, Industry news, Thoughts and Opinions, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.